Poultry Farming

MARKETING STRATEGIES TO ACCELERATE YOUR POULTRY BUSINESS

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Every poultry farmer needs to be proactive. “If you’re not proactive you cannot be productive”. Don’t wait until your birds are mature before you start marketing.

At the same time; You need to market your products in a right way. If you market your products in a wrong way, it will affect your sales.

However, the following ways will help you to sell your farm products within short time.

1. Start promoting your products early, even before you have the chickens. This helps build interest in your market.

2. Use Facebook and WhatsApp groups to show off your products. Don’t be shy about asking friends to share your posts, and use good pictures.

3. Social media is powerful. Many people make money selling things on Facebook, even if they never meet their customers.

READ ALSO: How to Identify Good Laying Birds

4. If you sell in person, try to find a bigger market than you have chickens for. That way, even if only a few people buy, it makes a difference.

5. Think about selling in bulk. You might get less money per chicken, but you can sell them all faster.
this is what most farmers practice.However, one thing you should know about bulk sales is that birds go at a lesser per/unit price.

6. If you work in an office, school, or government office, show your products to your colleagues. Many people prefer live chickens. there is no way you wont see those who aren’t interested to buy Live Birds infact 70% of people prefer to buy live birds instead.

READ ALSO: Best ways to manage odours in your poultry farm

7. Let your cooperative groups and associations know you’re into poultry farming. They might buy or tell others who will.

8. Tell your church members about your products and share samples.

9. Work with carpenters to set up displays by the road near your home. SO THAT PASSERS-BY who are interested in buying too can buy from you.

10. If you can, turn your broilers into frozen foods. This can give you more profit, but make sure people know about them.

These tips can help you sell your poultry products successfully, irrespective of the season. You can start with a small number of chickens and grow your business over time. With dedication and the right approach, you will succeed.

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